Welcome adventurer!

When it comes to gamification, it's dangerous to go alone! Gamification is not just about adding badges and points to your website or app. It's about the process of finding the fun and challenge in everyday activities, and framing them like a game to make them more engaging.

Use this site to learn all about gamification and how you can effectively use it.


What can you find here?


From a history of gamification to motivation psychology, these lessons are here to help you get started. You’ll be calling yourself a gamification geek in no time!


Know the basics and looking to see some engagement and motivational design in action? Then check out these teardowns of some great examples out there.


If you’re looking for great examples of gamification, popular definitions or key research in the area then visit the gamification resources section.


Why this site?

Hi, I’m Zac! I’ve found that over the last few years Gamification can be a confusing word. After finishing a PhD in the area of gamification design I figured it's about time that I put together a guide to help fix some of the confusion surrounding the concept. Rather than get you to read my entire thesis, I’ve put together this site for you which provides an introduction to gamification.

I hope you enjoy Gamification Geek and if you have any feedback or want to get in touch then don’t hesitate to contact me.